IAR News: IAR Unveils An Updated Brand & Name Change To Support Strategic Mission

- Advertisement -

IAR, the world leader in software and services for embedded development, is announcing today the launch of the updated brand, with a new logo and visual identity reflecting the company’s mission. Additionally, the brand name changes to IAR. The bold refresh of the brand means dropping the “Systems” naming element in favor of a rejuvenated form synonymous with modern technology, advanced computing, and intelligence.
The timing of the new corporate brand aligns with the significant transformation that is taking place across the organization.

 

The new brand identity and refreshed logo’s modern look capture the focus on future innovations and the human experience of making our world better, safer, and more agile, indicative of a company on the move. Going forward, IAR is committed to providing cutting-edge embedded technologies for embedded development and embedded security.

- Advertisement -

“IAR was founded in 1983 and has a strong history in delivering the best engineering for the embedded technology space. During the 40 years we have been in business, we have kept challenging and transforming what we do to deliver our customers the best software innovations and the most efficient solutions. Today I am proud to release our updated brand that reflects our mission of enabling our customers to create and secure the products of today and the innovations of tomorrow,” says Richard Lind, CEO of IAR.

The new brand identity comes at an important time as the organization elevatesIAR to position itself for the future as a global, technology-driven company that embraces change, invests in innovation, and seeks out new challenges. The graphic identity is updated to visually represent the brand, values, and commitment to being the best in the embedded technology space. The updated brand also means changing the name to IAR.

“As we grow as a company, our new brand reflects our will always to stay young at heart,
relevant, and leading the way for a secure and intelligent embedded experience for every person and device on the planet. Now we are taking the next step of our journey”, Lind concludes.


 

- Advertisement -

Most Popular Articles

Optical Fibre Connecticity-Ladakh

Indian Army Installs Optical Fiber Connectivity In Siachen And Daulat Beg Oldi 

0
Ongoing infrastructure projects, such as the new road to Daulat Beg Oldie (DBO), are set to significantly improve logistical support for troops deployed in...

Lumax Auto Buys 60% Of Greenfuel Energy For Rs 153.09 Cr

0
This collaboration with Greenfuel enables LATL to expand and diversify its range of solutions for automotive OEMs in India. Lumax Auto Technologies has completed the...

River Launches Updated Indie Electric Scooter With Chain Drive And New Colors

0
The revamped Indie now comes with a single-speed gearbox and a chain drive, enhancing both durability and cost-effectiveness. It is also available in two...

Ola Unveils S1 Z Electric Scooter Priced At Rs 59,999

0
The S1 Z operates with two detachable 1.5kWh battery packs and features 14-inch wheels. Ola Electric has recently expanded its lineup of electric scooters by...

Mahindra Unveils Electric BE 6e And XEV 9e Models

0
Deliveries are scheduled to start in late February or early March 2025, following a phased market introduction that begins in January 2025. Both models...
S.K. Yadav of RIGOL Technologies

“Our India Business Is $2 Million, With A Goal To Reach $6 Million” –...

0
In a chat with EFY’s Nitisha, S.K. Yadav of RIGOL Technologies highlights the company’s journey in India, shedding light on its growth prospects and...
Bejoy George, Managing Director- Chipmax Designs Private Limited,

“We Are Advancing R&D Projects To Develop Modular Assembly Lines With Adaptive Robotics” –...

0
How do you envision technological progressions influencing the future of manufacturing operations? Get informed from Electronics for You’s Akanksha while in dialogue with Bejoy...
Srinivas Parikshith, Co-founder of Auckam Technologies

“We Anticipate Turnover Reaching 40 Million Rupees Next Year With The New Product Line”...

0
Discussing the electronics manufacturing sector, Srinivas Parikshith, Co-founder of Auckam Technologies, talked to EFY’s Nitisha Dubey about their expansion plans to set up a...

“We Bring Intelligence Early On Into The Design Cycle” – Michel Van Cotthem VP...

0
With a solution embedding intelligence early in the design-to-source lifecycle, Supplyframe aims to leverage India’s electronics manufacturing boom. At IEW 2024, Michel Van Cotthem...
Vijai Karthick Selvam, Director of Teqtis

“We Do Everything From The Initial Concept To The Final Box Build” – Vijai...

0
Why are testing and R&D essential to combat printed circuit board manufacturing challenges? Speaking to EFY's Nitisha Dubey, Vijai Karthick Selvam, Director of Teqtis,...

HKTDC Electronics Fair Sparks Innovation, 60,000+ Participants!

0
Showcasing cutting-edge tech, global innovation, and booming markets for the future of electronics, HKTDC’s Hong Kong Electronics Fair and electronicAsia drew 60,000+ professionals. Last month,...
Applied Materials Representational Image

Applied Materials Selects Six Startups For Deep-Tech Accelerator Programme

0
The selected deep-tech startups will be evaluated for investment by Applied Ventures and potential collaboration opportunities with Applied Materials. In collaboration with the company's India...

Space tech Startup Akash Secures $68M CHIPS Funding

0
Eyeing to power into AI, EVs, and more high-tech industries, Akash Systems lands $68 million CHIPS grant to boost its cooling tech facility, generating...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...

Industry's Buzz

Learn From Leaders

Startups