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Waterproofing and Face Flash Among Top Desired Smartphone Features, Claims Study

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One in four who took the survey termed battery degradation as the most common issue in all the smartphone brands

Majority of smartphone users in India feel their devices does not have all the features that they need, a study has claimed. This consumer insights survey, conducted by 91 Mobiles included intakes from more than 15,000 smartphone users, mostly males in the 18-30 age bracket.

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Battery degradation most common issue

The study has claimed battery degradation as the most common issue faced by smartphone users in India. One in four who took the survey termed battery degradation as the most common issue in all the smartphone brands.

Software slowdown was termed as the second most common issue in smartphones followed by camera consistency.

Most desired features in smartphones

21 per cent of the people who took part in the survey outlined waterproofing as the most desired feature they would like to see their smartphones empowered with, whereas 19 per cent felt a need for quick battery charge support as most desired.

A small chunk of 11 per cent survey participants have termed face unlock option as the most desired feature whereas 15 per cent have said that they would like to see their smartphones endowed with a front-facing flash, probably for better selfies.

Smartphone market in India

A recent study published by Ernst and Young had pointed out the Indian smartphone market to grow at 650 million users by 2022. The figures are a clear indicator of the growth and potential Indian smartphone market has on offer for global smartphone brands. And if the study on most desired features is to be believed then smartphone makers in India will have to buck up in order to capture a share of the mobile phones market in India.

It is a known fact that India is a price sensitive market and consumers here prefer to spend money on products which are worth the value.

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Mukul Yudhveer Singh
Mukul Yudhveer Singh
Mukul Yudhveer Singh is an Editor at EFY. He’s an experienced business journalist who is both an enthusiast and a cynic of technology. Believes in data, as well as hunch-based journalism. He defines journalism as- reporting facts which help the audience take their own decisions, not ones that influence them!
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