TVS Motor’s electric and internal combustion engine models, such as the Jupiter 125, NTORQ, iQube S, TVS X, Ronin 250, Apache RR 310, and Apache RTR 310, will be offered in Europe.
TVS Motor Company is set to launch its premium electric and internal combustion engine two-wheelers, beginning in the French and Italian markets. This initiative marks the company’s strategic entry into European territories, aligning with its broader ambitions to penetrate other select European Union markets. This announcement was highlighted in their annual report, which emphasized the introduction of their EV and ICE models, including the Jupiter 125, NTORQ, iQube S, TVS X, Ronin 250, Apache RR 310, and Apache RTR 310, across Europe.
The company’s partnership with Emil Frey, a major retailer, will facilitate the importation and distribution of these vehicles, capitalizing on regions with robust demand for two-wheelers and leveraging Emil Frey’s established infrastructure and extensive resources. TVS Motor Managing Director Sudarshan Venu states that this expansion is more than marketing their high-quality vehicles internationally; it’s about offering comprehensive mobility solutions. The focus is extreme on electric mobility, underscored by significant investments and strategic partnerships to enhance sustainable transportation options.
Additionally, TVS Motor is developing a new product range for the UK-based motorcycle brand Norton, which it acquired in 2020. The forthcoming lineup of super-premium Norton products is slated for a global release around 2025-26. It aims to cement Norton’s position in the premium and super-premium markets, which are anticipated to see consistent growth.
TVS Motor’s global strategy doesn’t just focus on Europe. Still, it extends to Africa, Latin America, Southeast Asia, and the Middle East, aiming to exploit the burgeoning two-wheeler markets in these regions. Despite a recent dip in exports—accounting for 24% of its total turnover—due to economic challenges like liquidity issues and inflation, TVS Motor is optimistic about a rebound in its international sales as global economies recover. The company’s ongoing expansion efforts in Latin America, Southeast Asia, the Middle East, and Europe are expected to add significant momentum to its growth trajectory.
