Their proposed entry into the EV space will be offered in Europe before setting foot in Japan and India.
Suzuki is gearing up to make a strategic entrance into the electric vehicle (EV) market, building on the momentum from last year’s unveiling of its eVX concept. The company has announced that the production-ready version of the eVX will be showcased at the upcoming 2025 Bharat Mobility Expo, set for January. This event marks a significant step as Suzuki transitions from concept to market-ready models. The vehicle will be manufactured in India, highlighting Suzuki’s commitment to leveraging local expertise and resources. However, its market debut will first occur in Europe, a region that has shown robust acceptance and enthusiasm for EVs, before it is introduced in India and subsequently in Japan.
Europe’s growing market for electric vehicles presents a valuable opportunity for Suzuki to establish a strong foothold. Unlike several competitors who are delaying their EV launches, Suzuki is accelerating its plans, aiming to penetrate the budget EV segment. This strategic move is anticipated to enhance Suzuki’s market presence by offering value-for-money electric vehicles that cater to cost-conscious consumers.
Following Europe, Suzuki plans to introduce the eVX in Japan—its home market—and then in India, where the company holds a dominant market share and derives significant revenue. This strategic rollout suggests that the eVX could be available in India by the first quarter of FY2026.
In India, the eVX will represent Suzuki’s latest entry into the D-segment of electric SUVs. Initially showcased at the 2023 Auto Expo, the eVX received further refinements before its subsequent presentation at the 2023 Japanese Mobility Show. Designed to compete in a crowded field, the eVX will offer an impressive range of approximately 500km, positioning it as a direct competitor to established models like the Hyundai Creta, Kia Carens EV, Tata Curvv EV, MG ZS EV, Honda Elevate EV, and the Mahindra XUV.e8. This strategic entry by Suzuki into the EV market underscores its commitment to innovation and its adaptation to the evolving automotive landscape.
