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Samsung Reveals New Brand And Logo For OLED Display Products, Aims to Boost OLED Business This Year: Reports

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  • The company said its OLED panels will be produced under the brand of “Samsung OLED” to better promote its products
  • Samsung said that it has applied to register a trademark for its new brand and logo in 43 countries

As per various reports, Samsung Display Co. unveiled its new brand and logo for its organic light-emitting diode (OLED) display products. It has aimed to bolster its OLED business this year. The company said its OLED panels will be produced under the brand of “Samsung OLED” to better promote its products.

Samsung said that it has applied to register a trademark for its new brand and logo in 43 countries. It includes the United States, China and member states of the European Union.

 Improve its sales of OLED displays used for laptops

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It added that this year, it particularly aims to improve its sales of OLED displays used for laptops. The pandemic-induced work-from-home and distance learning trends increased the demand for notebooks. It plans to release more than 10 types of OLED panels for laptop use, with the production of a 15.6-inch full HD panel starting from February.

The company said that it expects the 2021 sales of OLED panels for notebooks to quintuple from a year ago. It added that as more firms are introducing OLED display-equipped laptops, It will secure more clients to expand the market.

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