MSME rolls out scheme for market development

May 2, 2015: The Ministry of Micro, Small and Medium Enterprises (MSME)  already implements schemes/programmes for export   promotion  for  market  development. The brief details are:

The details of various schemes implemented by Ministries/Departments are as follows:

Schemes/Programmes for Export Promotion:

1. Ministry of Micro, Small and Medium Enterprises 

            International Cooperation Scheme: This scheme is being implemented by the Ministry under which financial assistance is provided on reimbursement basis to the State/Central Government organizations, industries/enterprises Associations and registered Societies/trusts and organisations associated with MSME for  deputation of MSME business delegation to other countries for exploring new areas of MSMEs , participation by Indian MSMEs in international exhibitions, trade fairs, buyer-seller meet and for holding international conference and seminars which are in the interest of MSME sector. Eligible beneficiary organisations can apply to the Ministry directly to avail the assistance under the Scheme as per scheme guidelines. 

2. Office of Development Commissioner (MSME) 

  (i)       Marketing Development Assistance Scheme aims to encourage Small & Micro exporters in their efforts at tapping and developing overseas market, enhance the exports from Micro / Small manufacturing enterprises  and popularize the adoption of Bar Coding on a large scale. For adoption of Bar Code, the Government of India provides   reimbursement of 75% of one time registration fee (w.e.f. 1^st January 2002) and 75% of annual fees (recurring) (w.e.f. 1^st June 2007) paid to GS1 India (Formerly EAN India) by Small & Micro units for the first three years for bar code.

            Under International Trade Fair Scheme, the Government of India provides 75% of air fare subsidy by economy class and 50% space rental subsidy for Micro & Small manufacturing enterprises of General category entrepreneurs. For Women/SC/ST Entrepreneurs & Entrepreneurs from North Eastern Region, 100% reimbursement of space rent and economy class air fare is being done. The subsidy is restricted to Rs.1.25 lakhs per unit.

  (ii)      Export Promotion Scheme (training programmes on packaging for export) to create consciousness about the packaging and to educate the MSEs entrepreneurs about the scientific  packaging  techniques,  and to improve their packaging standards, latest design of packaging technology, this office has been organizing specialized training programmes on packaging for exports since 1979 for small scale industries, in collaboration with Indian Institute of Packaging (IIP) or similar Institutes/Organisations of repute. 

3. Nation Small Industries Corporation ( NSIC) 

            Marketing Assistance Scheme: This scheme is being implemented by the Nation Small Industries Corporation ( NSIC) on behalf of M/o MSME to provide marketing support to Micro, Small and Medium Enterprises and to enhance the competetitiveness and marketability of their product through the activities like participation in International Exhibitions/Trade Fairs held in foreign countries, organizing domestic exhibitions and participation in exhibitions/trade fairs in India, support for co-sponsoring of exhibitions organized by other organizations/industry associations/agencies, buyer-seller meets, Intensive campaigns, Marketing Promotion Events and other support activities. 

4. Coir Board

            The Coir Board implements Export Market Promotion Scheme of the Ministry.  Under this scheme, programmes like sponsoring delegations, participation in seminars, organizing workshops for capacity building, participation in international fairs, undertaking publicity efforts for product and market education on coir, grant of financial support for market exploration activities, presentation of coir industry awards for excellence in various fields of activities etc. are implemented. 

1. The details of fund allocated are as under : 

(Rs. in crore)

1. State-wise MSEs benefitted  

This information was given by the Minister of State, Micro, Small and Medium Enterprises, Kalraj Mishra in a written reply to a question in Rajya Sabha.