With 37 showrooms, the company is already present in Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, Maharashtra and Bihar.
Mahindra Powerol, which is the farm equipment division of diversified Mahindra & Mahindra Group, has now entered into the home UPS, inverters and battery segment in Uttar Pradesh. The company has power backup operations in 6 states already and is now keen to build its presence in UP. With 37 showrooms, the company is already present in Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, Maharashtra and Bihar.
At the occasion of the announcement, P Palaniappan, Mahindra Powerol’s senior vice president told media that the company aims at catering the mass segment in the state through innovative product line and superior after sales service. He further informed that in the first phase of the project, it has launched products in Lucknow and Varanasi. This will be followed by product launches in Gorakhpur, Allahabad, Sitapur, Kanpur and Azamgarh districts.
“We command good market share in the South India markets and are keen to gradually expand our footprint in other markets,” Palaniappan added.
Looking at the product portfolio, the inverter range of the brand starts from Rs 8,000 and goes up to Rs one lakh depending on the battery and features. The company has also unveiled co-branded batteries for UPS and invertors.
