Micrel has signed Phoenics Electronics, a fully franchised, technically supportive, stocking distributor of semiconductor and board level solutions. The distributor will offer Micrel’s high-performance semiconductors and solutions in support of the Company’s sales strategy.
“Phoenics Electronics supports Micrel’s sales strategy of dedicated customer service, strong technical support and finely targeted market expertise,” noted David Schwartz vice president of Micrel’s worldwide sales worldwide sales. “Phoenics is notably an application engineering focused distributor dedicated to giving customers the attention and focus they need. In addition, Phoenics Electronics has specific technical expertise in growing markets that Micrel is focused on, including networking, industrial, automotive and the digital home.”
“We are pleased to be working with Micrel,” noted Peter Rooks, president of Phoenics Electronics. “Micrel’s leading edge technology is a perfect fit for Phoenics where we focus on application engineering solutions and provide the customer with extremely technical, market savvy support. In addition, Micrel’s targeted market segments align perfectly with our core expertise, enabling us to exceed customer expectations with solutions that enable faster time to market.”
