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JLR Highlights Its Biggest Reinvention With The Concept Car Jaguar Design Vision

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The four-door GT is anticipated to be Jaguar’s most powerful model to date. Its targeted range is approximately 430 miles (700 kilometers), and its starting price is around £100,000.

After delaying the launch of its two new electric luxury models this year, Jaguar has now hinted at undergoing a significant transformation to become an all-electric luxury brand by 2025, aiming to compete with esteemed British marques such as Bentley, Rolls-Royce, and Aston Martin.  This strategic shift involves discontinuing all current internal combustion engine models, including the XE, XF, F-Type, E-Pace, and I-Pace, by 2024.

According to media reports, the F-Pace will continue production into 2025 before being phased out. Interestingly, the company is all set to unveil the Jaguar Design Vision, a concept car that offers a significant glimpse into the brand’s future design direction. This reveal is scheduled for December 3 at a high-profile event in Miami, aligning with Design Miami, the annual fair celebrating collectable design.

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The concept will closely preview Jaguar’s first all-electric model, a four-door GT, expected to sell in 2026. Following the GT, Jaguar plans to release two additional models: a large SUV and a two-door coupé, all sharing the innovative design language introduced by the Design Vision concept. Jaguar’s upcoming models embody a minimalist design philosophy, emphasizing clean lines and reductive aesthetics. Chief Creative Officer Gerry McGovern has highlighted that future Jaguar designs will be “compelling and jaw-dropping,” aiming to resonate with customers on a visceral level.

In line with this vision, the new Jaguars are expected to feature ultra-slim headlights and taillights, contributing to a sleek and modern appearance. Additionally, there are speculations that these models may forgo traditional rear windows, utilizing camera systems to provide rearward visibility instead. This approach aligns with the brand’s commitment to innovative design and advanced technology integration.

Previously, the JLR group delayed the launch of its two EVs due to a sudden spike in demand for their plug-in hybrid models. But, when registrations started for its first electric Range Rover, the firm witnessed a rapid demand increase for its EVs. During the first half of this year, JLR announced the release of four new electric models in the coming two years. Highlighting the company’s earnings scenario, CEO Adrian Mardell told the media that the company cannot meet the three-year-old target but will ensure that it produces the finest vehicles in the market.

The strategy also includes a comprehensive redesign of its branding elements, notably the iconic leaping cat logo and the wordmark. The new wordmark is anticipated to feature a combination of capital and lowercase letters, aligning with a minimalist design philosophy. According to JLR Group’s spokesperson, Jaguar Land Rover (JLR) is advancing its electric vehicle (EV) strategy with the development of the Jaguar Electric Architecture (JEA), an all-new EV platform. It is speculated that batteries manufactured in its Somerset gigafactory will be utilized with a capacity of over 100kWh. Tata Group supports the initiative with an investment of over £4 billion in a new.

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