As per reports, global smart personal audio shipments fell by 1.7% YoY in 2Q22. In spite of the 98.1 million units drop, India hiked. As shipments grew up to 55% in India, US and China came down by 1% and 13% respectively.
Even though India’s TWS shipments showed an 8% growth, the global market value fell by 2.9%.
Apple continues to lead the global TWS market, in spite of the slow 2% growth of the AirPods TWS series. On the other hand, the response to TWS in India saw 7 million units shipped, marking a record.
Analyst Ashweej Aithal said, “India’s massive appetite for smart personal audio devices is for local and global players to tap into. But vendors must rethink their strategies in this highly competitive market in an increasingly challenging economic environment.”
