Thursday, June 12, 2014: In a bid to promote local electronics manufacturing in the country, the Indian Electronics and Semiconductors Association (IESA) and IT Manufacturers Association (MAIT) have announced partnership with Hannover Milano Fairs India, the organiser of CeBIT India. As part of the collaboration, the two industry bodies IESA and MAIT will host two pavilions for its members at the upcoming global business IT trade fair CeBIT 2014 to be held in November at Bangalore International Exhibition Centre (BIEC). Both trade bodies recently signed memorandum of understanding (MoU) with CeBIT regarding the same.
The MoU is expected to open up new opportunities for global and local players in the ESDM space as also enhance B2B transactions in a variety of verticals pertaining to the ESDM ecosystem. “IESA is focused on the implementation of National Policy on Electronics at ground level and believes that CeBIT’s entry to the Indian market will be a significant stepping stone for Indian ESDM industry in global markets” M N Vidyashankar, President-IESA was quoted as saying. As part of the agreement, some 60-80 members companies from IESA and MAIT will exhibit their products and innovation at the three day long event. “SMEs are an important constituent of the ESDM ecosystem. MAIT understands the policy focus and thrust that the SME sector needs to capture robust economic growth. MAIT intends for SMEs to flourish in a organised way, utilising the latest hardware and networking technologies, which spruce innovation helping them move beyond the cost and event of the stature of CeBIT helps SMEs build clusters of competencies and gives fillip to their capabilities” Anwar Shirpurwala, Executive Director, MAIT was quoted as saying.
Meanwhile, both the trade bodies will work closely to promote local brands in the electronics manufacturing sector through CeBIT India. “The engagement of IESA and MAIT with CeBIT is multi-year and from CeBIT perspective, this deal is very important to give access to Indian SMEs, showcase their strengths in ESDM space and it provides a new prospects in IT business” Mehul Lanvers-Shah, Managing Director, Hannover Fairs India Pvt Ltd said.
