Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Home Automation will drive the next phase of growth for Connected Devices in India – Survey by Reos

- Advertisement -

Home Automation, survey,Reos, India

Reos, a consumer hardware and software brand from Cube26, today released a survey on the ‘IoT in India – What the consumer knows & wants’. The findings reveal that India is currently at an early adoption stage and there is a need to create awareness. As per the survey, merely 22.5 per cent of the consumers surveyed are totally familiar with the concept of Internet of Things, with maximum awareness seen in the 36–55 age group. This clearly shows there is immense opportunity for increased adoption.

With the advancement of Internet penetration, 65 per cent of smartphone users are connected 24*7 of which 97.2 per cent access the Internet from home. The survey further highlights that currently merely 21 per cent own IoT/Connected devices which includes 12 per cent Wearables and 9% Home Automation while 51 per cent are inclined to experience Connected Devices in the future majorly in the Home Automation segment.

- Advertisement -

The Home Automation segment includes Smart Lighting, Smart TV, Smart Fridge, Smart Washing Machine, Smart AC, Smart Thermostat, Smart Fan and Smart Vacuum Cleaner. Interestingly Smart Lighting tops the list across Male and Female users and the 36-55 age group, while in the 15–25 and 26–35 age groups it is ranked 2nd next to Smart TV. Wearables (including Smart Watch, Fitness Bands, Smart Headphones, Smart Clothing) are the second highest ranked category expected to witness growth in the future.

With the growth of connected devices at large, security is one of the major concerns of consumers. 60 per cent have cited data security as a key concern for not trying Connected Devices followed by High Prices and not comfortable with new tech at 54 per cent and 20 per cent respectively. While making purchase decisions, 61 per cent of consumers value quality & performance over International brand. Further, 55 per cent in the age group of 25-45 are open to try Indian brands if they are competitively priced and offer better specs whereas 45 per cent in the age group of 15-25 prefer global brands. Before buying, 58 per cent women go by reviews whereas 40 per cent men go by peer recommendation.

Commenting on the findings, Mr. Saurav Kumar, CEO & Co-Founder, Cube26 said,“With increased Internet penetration and data usage, the Connected Devices segment is expected to witness huge growth by 2020. With the government’s continued focus on digitization and host of initiatives like Digital India, Start-Up India, Stand-Up India, Smart Cities and Skill India, we will see rapid adoption of the Connected Devices market in India.”

Key findings of the survey –

Internet consumption trends in India

·65 per cent of people are connected to the Internet 24 hours a day

·16.6 per cent people are connected 11-14 hours a day

·10 per cent are connected 7-10 hours a day

·5 per cent are connected 4-5 hours a day

·3 per cent are connected 2-3 hours a day

·72 per cent males are connected to the Internet and 57 per cent Females are connected to the Internet all the time

Utility of smartphone

·99.99 per cent – Calls and Messages

·92 per cent – Utility apps like Calendar, Notes, Alarm, Maps, Mail

·88 per cent – Social networking sites

·35 per cent – Internet gaming/Gaming apps

·88 per cent – Internet browsing

Awareness on Connected Devices

·22.5 per cent totally familiar with the concept of Internet of Things

·Maximum awareness seen in the 36–55 age group

·51 per cent inclined to experience Connected Devices in the future

·21 per cent own connected devices, 12 per cent – wearables and 9 per cent – home automation devices

Source of information for awareness

·30 per cent – Word of mouth

·26per cent – Media and blog

Concerns

·60 per cent – data security

·54 per cent – high prices

·20 per cent – not comfortable with new tech

Factors affecting purchase decision

·61 per cent respondents value quality and performance over brand

·55 per cent in 25-45 age group open to trying Indian brands

·45 per cent in 15-25 age group prefer International brands

·87 per cent people ready to try competitively priced Indian brands offering better specs

· 58 per cent women go by reviews and 40% men by peer recommendation before buying

Connected devices consumers want in 2017

·53.70 per cent – Home automation

·34.91 per cent – Wearables

·11.39per cent – Transportation

By EB Bureau

- Advertisement -

Most Popular Articles

Infineon, Stellantis Partner To Advance Next-Gen Vehicle Power

0
With a dedicated Joint Power Lab and secured supply agreements, the partnership is set to drive transformative advancements in EV performance, cost-effectiveness, and the...

Audi Launches New EV Brand In China, Drops 4-Ring Logo

0
On Thursday, Audi introduced a new electric vehicle brand in China, branding the cars solely with the name 'AUDI' instead of its traditional four-ring...
IIT Bhubaneswar

IIT Bhubaneswar Partners MOSart Labs To Boost Engineering Skills In Chip Industry

0
The aim is to help students with essential skills in areas such as very-large-scale integration (VLSI), semiconductor technology, analog and digital design, validation, and...
Jaguar concept EV

JLR Highlights Its Biggest Reinvention With The Concept Car Jaguar Design Vision

0
The four-door GT is anticipated to be Jaguar's most powerful model to date. Its targeted range is approximately 430 miles (700 kilometers), and its...

ISE Labs Expands With New OSAT Facility In Mexico

0
Turbocharging its growth in North America’s tech hub, ISE Labs is set to build an OSAT semiconductor facility in Jalisco, Mexico, eyeing to create...

“Adoption Of IoT-Enabled SMT Machines Is Still In Early Phases” – Pradeep Tandon, Director...

0
While electronics are becoming smarter through the Internet of Things, is electronics manufacturing following suit? Pradeep Tandon, Director for India, Middle East, and SAARC...
Dr Yashodhan P. Gokhale, Vice President for Battery Technology, JSW Energy

Charge Forward: High-Voltage Batteries And MSMEs Can Fuel India’s EV Revolution

0
A nuanced explanation of low- and high-voltage EV batteries by Dr Gokhale, Vice President for Battery Technology at JSW Energy, illuminates their advancements and...
Sanjay Gupta, CDO & Global Head of Engineering, L&T Semiconductor Technologies

Can MSMEs Contribute And Profit From The Semicon Boom?

0
Semiconductor manufacturing often requires significant investment, typically feasible only for governments or large corporations. But are there opportunities for MSMEs as well? We spoke...
N.P. Ramesh, COO and Co-Founder, Orb Energy

“We Ensured Customers’ Monthly EMI Would Be Equal To Or Less Than Their Electricity...

0
In a conversation with Nitisha from EFY, N.P. Ramesh of Orb Energy outlines the early financing challenges customers faced. He explains how Orb Energy’s...

“Government Policy Should Equitably Address All Electric Vehicles: Extend Subsidies To Retrofits Or Remove...

0
Aryaman Raghuvanshi from EFY engages with Pramod Narendra, Head of Brand Management and Retail Network at Starya Mobility, to explore the overlooked potential of...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...

One Charger To Charge All Your Devices

0
Now, there is no need to carry different chargers for different products. This Bhubaneswar startup has launched a universal 65W charger using GaN technology...

Karnataka Government Initiative Promises ₹5M To Tech Startups

0
Boosting innovation and entrepreneurship across the state’s vibrant ecosystem, Karnataka launched Elevate 2024 and KAN, offering grants up to ₹5 million for startups. On Tuesday,...

CastNX Tech Startup Secures ₹232M For Power Electronics Growth

0
Eyeing to boost R&D and produce 100,000 variable frequency drives by 2026, Indian power electronics startup CastNX has secured ₹232.2 million from Plutus Investments. CastNX...

Industry's Buzz

Infineon, Stellantis Partner To Advance Next-Gen Vehicle Power

0
With a dedicated Joint Power Lab and secured supply agreements, the partnership is set to drive transformative advancements in EV performance, cost-effectiveness, and the...

Audi Launches New EV Brand In China, Drops 4-Ring Logo

0
On Thursday, Audi introduced a new electric vehicle brand in China, branding the cars solely with the name 'AUDI' instead of its traditional four-ring...
IIT Bhubaneswar

IIT Bhubaneswar Partners MOSart Labs To Boost Engineering Skills In Chip Industry

0
The aim is to help students with essential skills in areas such as very-large-scale integration (VLSI), semiconductor technology, analog and digital design, validation, and...
Jaguar concept EV

JLR Highlights Its Biggest Reinvention With The Concept Car Jaguar Design Vision

0
The four-door GT is anticipated to be Jaguar's most powerful model to date. Its targeted range is approximately 430 miles (700 kilometers), and its...

ISE Labs Expands With New OSAT Facility In Mexico

0
Turbocharging its growth in North America’s tech hub, ISE Labs is set to build an OSAT semiconductor facility in Jalisco, Mexico, eyeing to create...

Learn From Leaders

“Adoption Of IoT-Enabled SMT Machines Is Still In Early Phases” – Pradeep Tandon, Director...

0
While electronics are becoming smarter through the Internet of Things, is electronics manufacturing following suit? Pradeep Tandon, Director for India, Middle East, and SAARC...
Dr Yashodhan P. Gokhale, Vice President for Battery Technology, JSW Energy

Charge Forward: High-Voltage Batteries And MSMEs Can Fuel India’s EV Revolution

0
A nuanced explanation of low- and high-voltage EV batteries by Dr Gokhale, Vice President for Battery Technology at JSW Energy, illuminates their advancements and...
Sanjay Gupta, CDO & Global Head of Engineering, L&T Semiconductor Technologies

Can MSMEs Contribute And Profit From The Semicon Boom?

0
Semiconductor manufacturing often requires significant investment, typically feasible only for governments or large corporations. But are there opportunities for MSMEs as well? We spoke...
N.P. Ramesh, COO and Co-Founder, Orb Energy

“We Ensured Customers’ Monthly EMI Would Be Equal To Or Less Than Their Electricity...

0
In a conversation with Nitisha from EFY, N.P. Ramesh of Orb Energy outlines the early financing challenges customers faced. He explains how Orb Energy’s...

“Government Policy Should Equitably Address All Electric Vehicles: Extend Subsidies To Retrofits Or Remove...

0
Aryaman Raghuvanshi from EFY engages with Pramod Narendra, Head of Brand Management and Retail Network at Starya Mobility, to explore the overlooked potential of...

Startups

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...

One Charger To Charge All Your Devices

0
Now, there is no need to carry different chargers for different products. This Bhubaneswar startup has launched a universal 65W charger using GaN technology...

Karnataka Government Initiative Promises ₹5M To Tech Startups

0
Boosting innovation and entrepreneurship across the state’s vibrant ecosystem, Karnataka launched Elevate 2024 and KAN, offering grants up to ₹5 million for startups. On Tuesday,...

CastNX Tech Startup Secures ₹232M For Power Electronics Growth

0
Eyeing to boost R&D and produce 100,000 variable frequency drives by 2026, Indian power electronics startup CastNX has secured ₹232.2 million from Plutus Investments. CastNX...