Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

De’Longhi Partners with Orient Electric to Position its Brands in India

- Advertisement -

Under the partnership, Orient Electric will get the exclusive rights for marketing and selling the products of marquee brands of De’Longhi, Braun and Kenwood

De’Longhi Group, a leading Italian manufacturer of small appliances, announced on Wednesday that it entered into a strategic partnership with leading consumer electrical brand, Orient Electric Ltd, to bring its global range of small appliances to Indian market.

According to the pact, Orient Electric, a part of diversified CK Birla Group, will get the exclusive rights for marketing and selling the products of marquee brands of De’Longhi, Braun and Kenwood.

- Advertisement -

To tap consumer appliances space

Commenting on the development, Rakesh Khanna, MD and CEO, Orient Electric Ltd, said, “The partnership will help us mutually to expand our appliances portfolio and tap into emerging trends in the consumer appliances space in India. Our association will help us offer the internationally acclaimed products to the Indian consumers which they have been eagerly waiting for.”

“De’Longhi Group is known for its quality, innovation and design and with our strength of distribution, marketing and service, we are confident that our association will unlock many opportunities for both the companies,” he added.

De’Longhi Group’s product portfolio includes almost every category of small appliances used in household in food preparation, coffee preparation, cooking, ironing, cleaning and home comfort. With its partnership with Orient Electric, the group wants to position its three brands – De’Longhi, Braun and Kenwood, in India.

Cater to wide spectrum of consumers

Tunc Gencoglu, MEIA Vice President Commercial and Turkey Managing Director, De’Longhi Group, said, “We are looking forward to this business partnership with Orient Electric. We believe that our brands and current product selection will cater to a wide spectrum of consumers in India and create an enjoyable experience.”

Gencoglu further said, “We have a clear strategy to position our three brands – De’Longhi to deliver the true ‘Bean to Cup’ coffee experience across different types of consumers. Kenwood is positioned at the ‘Joy of homemade food’ through its range of kitchen machines, food processors and blenders, while Braun will bring in world-class technology and innovation in Hand blenders and irons.”

Orient Electric, a leading name in Indian market for home electrical, has a strong presence in 35 countries across the world. In domestic market, the company has a well-organised network of distributors covering more than 1,00,000 retail outlets and a strong service network, reaching 320 cities in the country.

- Advertisement -

Most Popular Articles

INOXAP, ReNew Partner For Eco-Friendly Solar Cell Manufacturing

0
Boosting eco-friendly production of solar PV cells, INOXAP kicks off industrial gas supply for ReNew’s solar plant in Gujarat, claiming to drive India’s clean...

Germany Plans $2 Billion Boost For Semiconductor Industry

0
Attempting to reduce reliance on Asian suppliers under the European Chips Act, Germany might invest $2.11 billion in advanced chip factories to ensure Europe's...

Element14 Expands Sensor Portfolio With Roxspur Range From TT Electronics

0
This expansion, featuring technologies for aerospace, defense, and industrial sectors, offers customers a comprehensive selection of reliable solutions for demanding applications. element14, has announced the...

ESA Funds €34.6M For Open Cosmos’ Satellite Mission

0
Launching three satellites to study Earth's magnetic field and ionosphere, starting in 2026, the European Space Agency has sanctioned €34.6 million to Open Cosmos-led...

Vishay Invests £51M In Newport Fab, Boosting Wales’ Chip Sector

0
Supported by £5 million from the Welsh Government, Vishay is injecting £51 million into Newport wafer fab, boosting Wales' semiconductor sector with new production...
Andy C Mackie, Principal Engineer - Advanced Materials, Indium Corporation

“Our Multi-Alloy System Enables Solder Joints To Form At Lower Processing Temperatures Without Sacrificing...

0
Liquid metal-based thermal solutions offer efficient cooling but face challenges like spillage and thermal resistance in ultra-thin layers. Akanksha Sondhi Gaur and Nijhum Rudra...
S.K. Yadav of RIGOL Technologies

“Our India Business Is $2 Million, With A Goal To Reach $6 Million” –...

0
In a chat with EFY’s Nitisha, S.K. Yadav of RIGOL Technologies highlights the company’s journey in India, shedding light on its growth prospects and...
Bejoy George, Managing Director- Chipmax Designs Private Limited,

“We Are Advancing R&D Projects To Develop Modular Assembly Lines With Adaptive Robotics” –...

0
How do you envision technological progressions influencing the future of manufacturing operations? Get informed from Electronics for You’s Akanksha while in dialogue with Bejoy...
Srinivas Parikshith, Co-founder of Auckam Technologies

“We Anticipate Turnover Reaching 40 Million Rupees Next Year With The New Product Line”...

0
Discussing the electronics manufacturing sector, Srinivas Parikshith, Co-founder of Auckam Technologies, talked to EFY’s Nitisha Dubey about their expansion plans to set up a...

“We Bring Intelligence Early On Into The Design Cycle” – Michel Van Cotthem VP...

0
With a solution embedding intelligence early in the design-to-source lifecycle, Supplyframe aims to leverage India’s electronics manufacturing boom. At IEW 2024, Michel Van Cotthem...

HKTDC Electronics Fair Sparks Innovation, 60,000+ Participants!

0
Showcasing cutting-edge tech, global innovation, and booming markets for the future of electronics, HKTDC’s Hong Kong Electronics Fair and electronicAsia drew 60,000+ professionals. Last month,...
Applied Materials Representational Image

Applied Materials Selects Six Startups For Deep-Tech Accelerator Programme

0
The selected deep-tech startups will be evaluated for investment by Applied Ventures and potential collaboration opportunities with Applied Materials. In collaboration with the company's India...

Space tech Startup Akash Secures $68M CHIPS Funding

0
Eyeing to power into AI, EVs, and more high-tech industries, Akash Systems lands $68 million CHIPS grant to boost its cooling tech facility, generating...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...

Industry's Buzz

INOXAP, ReNew Partner For Eco-Friendly Solar Cell Manufacturing

0
Boosting eco-friendly production of solar PV cells, INOXAP kicks off industrial gas supply for ReNew’s solar plant in Gujarat, claiming to drive India’s clean...

Germany Plans $2 Billion Boost For Semiconductor Industry

0
Attempting to reduce reliance on Asian suppliers under the European Chips Act, Germany might invest $2.11 billion in advanced chip factories to ensure Europe's...

Element14 Expands Sensor Portfolio With Roxspur Range From TT Electronics

0
This expansion, featuring technologies for aerospace, defense, and industrial sectors, offers customers a comprehensive selection of reliable solutions for demanding applications. element14, has announced the...

ESA Funds €34.6M For Open Cosmos’ Satellite Mission

0
Launching three satellites to study Earth's magnetic field and ionosphere, starting in 2026, the European Space Agency has sanctioned €34.6 million to Open Cosmos-led...

Vishay Invests £51M In Newport Fab, Boosting Wales’ Chip Sector

0
Supported by £5 million from the Welsh Government, Vishay is injecting £51 million into Newport wafer fab, boosting Wales' semiconductor sector with new production...

Learn From Leaders

Andy C Mackie, Principal Engineer - Advanced Materials, Indium Corporation

“Our Multi-Alloy System Enables Solder Joints To Form At Lower Processing Temperatures Without Sacrificing...

0
Liquid metal-based thermal solutions offer efficient cooling but face challenges like spillage and thermal resistance in ultra-thin layers. Akanksha Sondhi Gaur and Nijhum Rudra...
S.K. Yadav of RIGOL Technologies

“Our India Business Is $2 Million, With A Goal To Reach $6 Million” –...

0
In a chat with EFY’s Nitisha, S.K. Yadav of RIGOL Technologies highlights the company’s journey in India, shedding light on its growth prospects and...
Bejoy George, Managing Director- Chipmax Designs Private Limited,

“We Are Advancing R&D Projects To Develop Modular Assembly Lines With Adaptive Robotics” –...

0
How do you envision technological progressions influencing the future of manufacturing operations? Get informed from Electronics for You’s Akanksha while in dialogue with Bejoy...
Srinivas Parikshith, Co-founder of Auckam Technologies

“We Anticipate Turnover Reaching 40 Million Rupees Next Year With The New Product Line”...

0
Discussing the electronics manufacturing sector, Srinivas Parikshith, Co-founder of Auckam Technologies, talked to EFY’s Nitisha Dubey about their expansion plans to set up a...

“We Bring Intelligence Early On Into The Design Cycle” – Michel Van Cotthem VP...

0
With a solution embedding intelligence early in the design-to-source lifecycle, Supplyframe aims to leverage India’s electronics manufacturing boom. At IEW 2024, Michel Van Cotthem...

Startups

HKTDC Electronics Fair Sparks Innovation, 60,000+ Participants!

0
Showcasing cutting-edge tech, global innovation, and booming markets for the future of electronics, HKTDC’s Hong Kong Electronics Fair and electronicAsia drew 60,000+ professionals. Last month,...
Applied Materials Representational Image

Applied Materials Selects Six Startups For Deep-Tech Accelerator Programme

0
The selected deep-tech startups will be evaluated for investment by Applied Ventures and potential collaboration opportunities with Applied Materials. In collaboration with the company's India...

Space tech Startup Akash Secures $68M CHIPS Funding

0
Eyeing to power into AI, EVs, and more high-tech industries, Akash Systems lands $68 million CHIPS grant to boost its cooling tech facility, generating...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...