In November 2023, Ather expanded into Nepal, marking the company’s first venture into the international market.
Ather Energy has unveiled its expansion plans into Sri Lanka, signalling its second foray into an international market. Following its successful establishment in Nepal in November 2023, where Ather marked its initial international presence, the company is poised to replicate this model in Sri Lanka. Ather Energy’s first experience centre in Sri Lanka is set to open in the coming quarter, facilitated through a partnership with Evolution Auto Pvt. Ltd. This joint venture includes Sensei Capital Partners, Atman Group, and Sino Lanka Private Limited, which will serve as Ather’s national distributor, handling sales and service operations.
Moreover, Ather is committed to enhancing the electric vehicle (EV) infrastructure in Sri Lanka by establishing a robust network of fast-charging stations. This initiative aims to simplify the adoption of electric vehicles and ensure a seamless experience for users.
Ravneet Singh Phokela, Chief Business Officer at Ather Energy, emphasized the growing inclination towards electric vehicles in Sri Lanka, driven by the rising costs of petrol vehicles and the significant economic and environmental advantages of EVs. He highlighted that Ather’s electric scooters, renowned for their performance, design, and reliability, are well-positioned to attract the modern Sri Lankan consumer who values high-quality, contemporary products.
Phokela added that their partnership with Evolution Auto Pvt. Ltd. is crucial, as it allows them to deliver a unique Ather customer experience to Sri Lanka and strengthens their dedication to building a comprehensive electric vehicle charging network.
In its ongoing expansion, Ather has established three Experience Centres and seven fast-charging grids in Nepal since opening its first centre there last year. In its home market of India, Ather boasts a widespread retail network featuring 208 Experience Centres and 1973 fast chargers, known as Ather Grid, as of March 31, 2024, according to a recent press release.
