This is a huge boost to the government’s ‘Make In India’ initiative and its efforts to provide impetus to the electronics industry of the country
Electronics giant HP has expanded its portfolio of locally made products, as it begins manufacturing laptops in India, apart from making desktop towers, mini desktops and display monitors.
This is a huge boost to the government’s ‘Make In India’ initiative and its efforts to provide impetus to the electronics industry of the country.
As per market analysts, HP is the top seller in the country with a 31.5 percent market share and had announced last year that it would be investing along with manufacturing partner Flex at the latter’s Chennai facility.
“The enabling environment for electronics production in India is making us look at strengthening our commitment here. We are investing and widening our locally made product portfolio and will not shy from making further investments as we go deeper with local manufacturing,” Ketan Patel, MD of HP in India, told TOI.
Patel said that HP’s headquarters has been encouraged by the “positive moves of the government”, apart from the growing demand in the Indian market. “This is the first time that HP is manufacturing such a wide range of laptops in India, with products such as HP EliteBooks, HP ProBooks, and HP G8 series notebooks.”
“We were among the first brands to jump on the Make in India bandwagon in 2007. And we were doing a limited portfolio with limited value addition, as we were importing components and assembling them at a period where value additions which were in the range of seven to eight per cent,” Patel told Business Today.
“But what we’ve done in this recent manufacturing upgrade with Flex, is making sure we expanded the portfolio from a single desktop form factor to several desktop form factors, small form factor mini all-in-one PCs, displays, and, of course, laptops,” he added.
