Braganza, who is also the president of industry body Consumer Electronics and Appliances Manufacturers Association (CEAMA), will continue in this role
Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza.
Braganza’s retirement will be effective from 1 January 2022. However, he will continue to mentor the team as a consultant.
“Effective 01 January, 2022, Satish N.S, senior vice president, sales and marketing, Haier Appliances India, will be taking over as President of the company,” the company announced in a statement.
Braganza, who is also the president of industry body Consumer Electronics and Appliances Manufacturers Association (CEAMA), will continue in this role. He was appointed president of CEAMA for the term 2021-23 in September 2021.
Braganza is a veteran in the consumer durables industry, having spent 35 years in the sector. He has been spearheading Haier India since September 2009.
“The last few years have been critical in the growth of the brand as we focused aggressively on not just expanding Haier’s market presence, but also in strengthening our customer service and improving our product line-up by increasing our investments to make Haier’s local manufacturing more robust,” Braganza said in the statement.
“Under Braganza’s leadership, Haier India continued to record phenomenal year-on-year growth over the last few years to become one of the most prominent brands in the home appliances and consumer electronics industry. His management prowess proved instrumental during Haier’s expansion in India, playing a pivotal role in establishing partnerships with some of the largest national and regional retailers in the country. Amongst his many contributions to the organization was creating a strong and stable team of core members and promoting the spirit of micro-entrepreneurship in them to drive success for the brand in India,” Haier India said.
Braganza is an alumnus of Sri Ram College of Commerce, New Delhi. Prior to joining Haier, Braganza held senior management positions in the consumer durables sector—working as chief operating officer at Electrolux Hyundai Division and as director of exports, sales and marketing at Videocon Industries.
Besides Videocon Industries, he has worked in companies like Novino Batteries, Sylvania Laxman and NEB Electronics.
