Braganza is of the view that factors including replacement opportunities, growing middle-class and low penetration of appliances and consumer electronics, will play a big role in growing the industry’s potential
The newly appointed President of of the Consumer Electronics and Appliances Manufacturers Association (CEAMA), Eric Braganza is of view that the appliances and consumer electronics industry is on its way to be worth a Rs 2 Trillion industry.
To take the opportunity in hands, the industry needs to backward integrate itself with manufacturing and focus on building a better component manufacturing ecosystem in the country. As told to PTI, Braganza noted that the industry needs to curb its dependence on imports.
He is of the view that factors including replacement opportunities, growing middle-class and low penetration of appliances and consumer electronics, will play a big role in growing the industry’s potential both in, and outside India.
While outlining his priorities as the new President of CEAMA, Braganza said he will work very closely with the government to grow the domestic market across all key product categories in the appliance industry.
“Also, we look forward to more PLI (production-linked incentive) schemes in other product categories which will strengthen the component manufacturing base in India to reduce dependence on imports and save valuable foreign exchange,” he said.
He also said, “By doing this, we hope to build economies of scale and compete with neighbouring countries in the export market with our manufacturing prowess.”
According to him, the consumer electronics and home appliances industry is going through some challenging times.
“As an industry, we need to re-imagine and re-orient ourselves to overcome the difficult period,” he added.
The CEAMA is the apex body representing consumer electronics and home appliances. Established in 1978, CEAMA represents the consumer electronics and home appliances industry and aims to enhance the development of the industry and its components manufacturing.
