BLive will set up 15 charging stations ‘BLive EV Zones’ for Ather Energy at prominent locations across Goa by the end of this year, with five of them to come up this month
Bengaluru-based electric vehicle startup Ather Energy has entered into a strategic partnership with multi EV retail platform BLive to drive the adoption of electric vehicles at tourist destinations in the country.
Under the partnership agreement, EV charging infrastructure will be set up, along with pre-bookings of EVs, among others, starting with Goa.
BLive will set up 15 charging stations ‘BLive EV Zones’ for Ather Energy at prominent locations across Goa by the end of this year, with five of them to come up this month. BLive is currently present in nine states across 18 locations.
It will also offer a first hand Ather Energy e-scooter experience and help customers with pre-booking and booking of the same through its multi-brand online EV store.
The companies said in a statement that they aim to build an ecosystem that provides easily accessible EV experience and charging infrastructure across the country, leveraging B Live’s pan-India presence at the country’s top tourist destinations.
“We aim to leverage BLive’s strong presence, in Goa and other popular tourist destinations across India, in deploying Ather Grid and bringing the Ather experience to EV enthusiasts,” Ravneet S Phokela, Chief Business Officer, Ather Energy, said.
Ather Energy hopes to work very closely with BLive’s range of partners, from Goa Tourism to the hospitality industry, in boosting consumer confidence in shifting to e-vehicles, he added.
“We are happy to take another giant leap forward in driving the EV experience and adoption with Ather Energy across India, starting with Goa. Our partnership will help us offer premium hand-crafted experience on Ather’s e-scooter,” said Samarth Kholkar and Sandeep Mukherjee, Co-founders of BLive, said.
BLive said that it has already seen multiple pre-bookings for Ather, in a few days of launch and expects it to only go higher along with adoption to electric mobility.
BLive, which is the official EV Tourism partner of Goa Tourism Development Corporation (GTDC), will also set up BLive EV Zones across the Corporation’s associated hotels in the state.
GTDC Chairman Dayanand Sopte said, “We want Goa to set an example for sustainable tourism. GTDC supports all the efforts to make sustainable tourism and EV adoption in Goa. We want to create an environment where companies like Ather Energy and BLive can drive innovative change and lead us into the future”.
