However, as people continue to work from home and schools are held online, CMR expects to see an increase in the market share
The tablet market in India plummeted by 35 per cent on-quarter in the first quarter of 2021, due to the global pandemic and shortage of stocks after the festive season, as per a recent report.
Despite the decline, CMR’s latest Tablet PC Market Report Review for Q1 CY2021 said that Lenovo secured its position as the top tablet vendor in India during Q1 2021, benefiting from opportunities in the government, education, and healthcare sectors.
Samsung, which held the second spot previously, was replaced by Apple, which held a 29 per cent market share.
“Apple made significant gains on the back of its enduring aspirational appeal amongst consumers. Acer resurged in the tablet market in the education sector. Despite the gloomy market conditions, Lenovo continued to impress with its winning streak, accounting for successful M series,” according to Menka Kumari, Analyst-Industry Intelligence Group (IIG), CMR.
In Q1 2021, Apple iPad 8 garnered 17 per cent market share, while Apple iPad Air 2020 has a 9 per cent market share. Apple iPad’s shipments were up by a staggering 144 per cent on-year in Q1 2021, according to the report.
Samsung, on the other hand, slipped down to third place in the leaderboard with a 20 per cent market share as it has not launched any new tablets in Q1 2021. The report added that the Korean handset maker could potentially regain market share in the future, owing to new value offerings in the tablet segment.
Shipments of tablets with 8-inches display constituted 22 per cent of the overall shipments in the Indian market, while tablets with 10-inch and above displays contributed to 67 per cent of the shipments.
However, as people continue to work from home and schools are held online, CMR expects to see an increase in the market share.
“As a consequence of the second COVID wave, the learning-from-home and work-from-home trend continues to gain traction and acquire some permanence. As such, CMR anticipates modest growth in tablet shipments of around 5-8 per cent in Q2 2021, ” added Kumari.
