- IBM has claimed to use combinations of AI and Blockchain to enhance this transformation process
- Berger Paints in India has already worked with IBM to create VR Experience on apps to drive engagement and outreach
According to a report in the Economic Times, core business functions help drive the most growth at IBM Global Services, a senior executive said. The companies benefit with the use of cognitive technologies for various business functions.
Mark Foster, senior vice-president, IBM Services and Global Business Services said that “The end-to-end transformation of mission critical activities is driving a lot of our growth around the world. In banking, it would be about the core payment solutions, or the supply chain in manufacturing.”
All companies are eventually becoming technology and platform companies in their own right. Meanwhile, the companies figure out what business platforms they will compete on and the technology that will drive their businesses.
Foster also added, “We are helping build those new platforms and transform every process using some combination of artificial intelligence, blockchain, and enabled massively by cloud-based architectures.” In India, a similar transformation is under way, with demand coming from multiple business transformation requirements.
According to the report it has also been said that Berger Paints in India has worked with IBM to create a virtual reality experience on its consumer apps to drive outreach and engagement. Users can look at multiple options in 3D in order to make informed buying decisions. This helps reduce sales convergence, in addition to increasing brand engagement.
Changes in smaller engagements
“It’s about delivering value on more mission-critical and holistic solutions in shorter time frames rather than a big transformation journey. That’s the way clients are looking to partner,” he said.
In India, there has been a demanding shift towards automation. Kamal Singhani, Managing Partner, Global Business Services, IBM India/South Asia said that “Industries are looking beyond their market to expand their portfolio and look at adjacencies and create new value streams and business models,”
Meanwhile, the company is working with Sriram Transport Finance (STF), an NBFC with a strong presence in commercial vehicle financing. This is also a part of the digital transformation exercise. STF was looking to enhance fee income and increase productivity of existing relationship executives, among other things.
IBM helped it create a platform that would enable executives cross-sell and be more productive. Hence, this might increase potential fee from customers and help disrupt the traditional financing industry. The software major had to make employees ready for the shift in technology, in order to help clients leverage the technology. IBM’s services business employs over 250,000 people.
It is a massive amount of capability to harness, but that capability needs to evolve in terms of skills. Foster also added, “We have to be more granular in terms of how we build our capabilities in new areas and help them actively skill themselves. It’s also about how teams can come together under new models.”
