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YOptima Wins MIDAS & Deloitte Tech Fast 50 Competition

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Deloitte announces the 50 fastest growing technology companies in India based on percentage revenue growth over three years

Bangalore based Programmatic Marketing Platform, YOptima not only made it to the Deloitte Technology Fast 50 India 2018 list, but has also been declared the winner of the ‘MIDAS & Deloitte Tech Fast 50 Competition’.

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Deloitte recently announced the 50 fastest growing technology companies in the country as part of its Technology Fast 50 India 2018 program, based on percentage revenue growth over the past three financial years.

Noida-based Moglix was ranked No.1 with FY18 revenue coming in at 120x of their FY16 revenue, while Bangalore-based payments technology company, Razorpay, emerged as the second ranked company with revenue growth of 110x from 2016 to 2018. The third place went to Delhi-based Cashify, which grew approximately 70x from 2016 to 2018.

YOptima wins MIDAS & Deloitte Tech Fast 50 Competition

Recognizing YOptima’s immense growth potential globally, this award by Deloitte and Manchester’s Investment Development Agency Service (MIDAS) offers support to set up its operations in UK.

“We congratulate YOptima on being one of the 50 fastest growing technology companies in the India. Attracting enough customers to attain such fast growth over three years makes a strong statement about the quality of a company’s product and its leadership. YOptima has shown the right calibre for growth,” said Rajiv Sundar, Program Director – Technology Fast 50 India 2018 and Partner, Deloitte India.

DeepVu- YOptima’s AI-driven recommendation engine

YOptima has built an AI-driven recommendation engine, DeepVu, that delivers optimal programmatic buying strategies to campaign managers, accelerating marketing ROI at scale.

DeepVu uses sophisticated models to overcome Simpson’s paradox, which otherwise compromises the integrity of manual optimization analysis. Simpson’s paradox is a phenomenon in statistics in which a trend shows up in several different groups of data but disappears or changes behavior when these groups are combined.

YOptima’s CEO, Satish Kadu, credits its success to a unique blend of its industry leading programmatic marketing stack and performance marketing expertise.

He said, “All digital advertising roads lead to programmatic – It’s only a matter of time before all media would be bought or sold programmatically. With digital spends poised to be the biggest slice of the marketing pie, marketers and agencies need a programmatic partner like YOptima to scale their marketing performance to the next level”.

The Technology Fast 50 India program, conducted by Deloitte Touche Tohmatsu India LLP (DTTILLP), is part of a truly integrated Asia Pacific program recognizing the India’s fastest growing and most dynamic technology businesses (public and private). The program covers all areas of technology – from internet to biotechnology, from medical and scientific to computers/hardware.

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