Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

OnePlus Plans Market Strategy to Maintain Position in India

- Advertisement -

Smartphone maker OnePlus is betting on offline marketing strategies to keep up its position in the Indian smartphone segment

OnePlus has announced its marketing strategy in India and is exploring new campaigns for promotional purpose. The smartphone maker has tied up with Reliance Digital for expanding its offline stores. It is planning to organize pop-up events across the country in November to promote its new series OnePlus 6T.

- Advertisement -

Betting on offline stores

OnePlus considers offline promotion crucial. Vikas Agarwal, General Manager, OnePlus India said that for OnePlus, offline mode was the strategic channel and online was the sales channel. He feels that offline stores are important to build a relationship with the customers and in the case of OnePlus, which is a newer brand in India, its importance is crucial. OnePlus currently has 10 stores live and said it wanted to add 14 stores by the end of this year.

OnePlus market share

As per a recently concluded market research by Counterpoint, OnePlus has a market share of 30 per cent in the smartphones segment in India. The respondents expressed their preference for OnePlus phones over the others which had resulted in an increase in the sales of this new brand. The CMR report attributed the growth to the company’s social media marketing strategies along with the grapevine communication.

Reports informed that OnePlus would be focusing more on the promotional strategies to stay in the game rather than launching another series in the entry-level and mid-range smartphone segments.

CMR report

The Counterpoint Market Research report shows that Vivo, Oppo, Asus, Samsung and Apple are among the leaders in the smartphone market in India. Although OnePlus emerged as highly preferred one, its share has dropped by 5 per cent.

OnePlus smartphones may witness a price change in the future due to the weakening rupee value. Its production and supply schedules have been affected by the declining rupee, said the India GM.

- Advertisement -

Most Popular Articles

Vedanta Display Glass Investment

Vedanta Group To Boost Display Glass Manufacturing With $500Mn Investment

0
Vedanta’s investment in its subsidiary, AvanStrate Inc research and development, manufacturing capabilities, and product offerings to meet the increasing global demand. India's global mining firm...
Tata

Singapore Chosen As Tata’s Partner For Semiconductor Projects

0
As ties between the two countries strengthen across sectors, Tata Sons chooses Singapore as a key partner for semiconductor ventures, with major investments planned...

Trump’s Tariffs Could Double Apple’s India iPhone Production

0
On Trump's proposal of heavy tariffs on China, Apple’s iPhone production in India could soar to $30 billion annually, creating 200,000 jobs and boosting...

Taiwan Eyes US Arms Deals After Trump’s Semiconductor Remarks

0
After Trump’s comments on Taiwan taking away semiconductor business from US, Taiwan may soon lock in major arms deals to address his "protection" money...

STMicroelectronics’ Solar Deal Boosts Green Operations In Malaysia

0
For its Malaysia facility, STMicroelectronics powers up sustainability with 21-year solar deal with ENGIE Renewable, driving its goal to go carbon-neutral and 100% green...

“Adoption Of IoT-Enabled SMT Machines Is Still In Early Phases” – Pradeep Tandon, Director...

0
While electronics are becoming smarter through the Internet of Things, is electronics manufacturing following suit? Pradeep Tandon, Director for India, Middle East, and SAARC...
Dr Yashodhan P. Gokhale, Vice President for Battery Technology, JSW Energy

Charge Forward: High-Voltage Batteries And MSMEs Can Fuel India’s EV Revolution

0
A nuanced explanation of low- and high-voltage EV batteries by Dr Gokhale, Vice President for Battery Technology at JSW Energy, illuminates their advancements and...
Sanjay Gupta, CDO & Global Head of Engineering, L&T Semiconductor Technologies

Can MSMEs Contribute And Profit From The Semicon Boom?

0
Semiconductor manufacturing often requires significant investment, typically feasible only for governments or large corporations. But are there opportunities for MSMEs as well? We spoke...
N.P. Ramesh, COO and Co-Founder, Orb Energy

“We Ensured Customers’ Monthly EMI Would Be Equal To Or Less Than Their Electricity...

0
In a conversation with Nitisha from EFY, N.P. Ramesh of Orb Energy outlines the early financing challenges customers faced. He explains how Orb Energy’s...

“Government Policy Should Equitably Address All Electric Vehicles: Extend Subsidies To Retrofits Or Remove...

0
Aryaman Raghuvanshi from EFY engages with Pramod Narendra, Head of Brand Management and Retail Network at Starya Mobility, to explore the overlooked potential of...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...

One Charger To Charge All Your Devices

0
Now, there is no need to carry different chargers for different products. This Bhubaneswar startup has launched a universal 65W charger using GaN technology...

Karnataka Government Initiative Promises ₹5M To Tech Startups

0
Boosting innovation and entrepreneurship across the state’s vibrant ecosystem, Karnataka launched Elevate 2024 and KAN, offering grants up to ₹5 million for startups. On Tuesday,...

CastNX Tech Startup Secures ₹232M For Power Electronics Growth

0
Eyeing to boost R&D and produce 100,000 variable frequency drives by 2026, Indian power electronics startup CastNX has secured ₹232.2 million from Plutus Investments. CastNX...

Industry's Buzz

Vedanta Display Glass Investment

Vedanta Group To Boost Display Glass Manufacturing With $500Mn Investment

0
Vedanta’s investment in its subsidiary, AvanStrate Inc research and development, manufacturing capabilities, and product offerings to meet the increasing global demand. India's global mining firm...
Tata

Singapore Chosen As Tata’s Partner For Semiconductor Projects

0
As ties between the two countries strengthen across sectors, Tata Sons chooses Singapore as a key partner for semiconductor ventures, with major investments planned...

Trump’s Tariffs Could Double Apple’s India iPhone Production

0
On Trump's proposal of heavy tariffs on China, Apple’s iPhone production in India could soar to $30 billion annually, creating 200,000 jobs and boosting...

Taiwan Eyes US Arms Deals After Trump’s Semiconductor Remarks

0
After Trump’s comments on Taiwan taking away semiconductor business from US, Taiwan may soon lock in major arms deals to address his "protection" money...

STMicroelectronics’ Solar Deal Boosts Green Operations In Malaysia

0
For its Malaysia facility, STMicroelectronics powers up sustainability with 21-year solar deal with ENGIE Renewable, driving its goal to go carbon-neutral and 100% green...

Learn From Leaders

“Adoption Of IoT-Enabled SMT Machines Is Still In Early Phases” – Pradeep Tandon, Director...

0
While electronics are becoming smarter through the Internet of Things, is electronics manufacturing following suit? Pradeep Tandon, Director for India, Middle East, and SAARC...
Dr Yashodhan P. Gokhale, Vice President for Battery Technology, JSW Energy

Charge Forward: High-Voltage Batteries And MSMEs Can Fuel India’s EV Revolution

0
A nuanced explanation of low- and high-voltage EV batteries by Dr Gokhale, Vice President for Battery Technology at JSW Energy, illuminates their advancements and...
Sanjay Gupta, CDO & Global Head of Engineering, L&T Semiconductor Technologies

Can MSMEs Contribute And Profit From The Semicon Boom?

0
Semiconductor manufacturing often requires significant investment, typically feasible only for governments or large corporations. But are there opportunities for MSMEs as well? We spoke...
N.P. Ramesh, COO and Co-Founder, Orb Energy

“We Ensured Customers’ Monthly EMI Would Be Equal To Or Less Than Their Electricity...

0
In a conversation with Nitisha from EFY, N.P. Ramesh of Orb Energy outlines the early financing challenges customers faced. He explains how Orb Energy’s...

“Government Policy Should Equitably Address All Electric Vehicles: Extend Subsidies To Retrofits Or Remove...

0
Aryaman Raghuvanshi from EFY engages with Pramod Narendra, Head of Brand Management and Retail Network at Starya Mobility, to explore the overlooked potential of...

Startups

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...

One Charger To Charge All Your Devices

0
Now, there is no need to carry different chargers for different products. This Bhubaneswar startup has launched a universal 65W charger using GaN technology...

Karnataka Government Initiative Promises ₹5M To Tech Startups

0
Boosting innovation and entrepreneurship across the state’s vibrant ecosystem, Karnataka launched Elevate 2024 and KAN, offering grants up to ₹5 million for startups. On Tuesday,...

CastNX Tech Startup Secures ₹232M For Power Electronics Growth

0
Eyeing to boost R&D and produce 100,000 variable frequency drives by 2026, Indian power electronics startup CastNX has secured ₹232.2 million from Plutus Investments. CastNX...