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NEC asia pacific’s regional retail business support center launched

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Monday, May 20, 2013: NEC Asia Pacific Pte Ltd (NEC APAC), the Asia Pacific regional headquarters of NEC Corporation (NEC; TSE 6701), established a “Regional Retail Business Support Center” (RBSC) in Malaysia in March 2013. To mark its launch, NEC Malaysia hosted a gala dinner and NEC solutions showcase at The Gardens Hotel Ballroom on 16 May 2013.

The RBSC dinner took place in conjunction with an NEC solutions showcase and a Sake Drum Breaking ceremony. The event was attended by the Ambassador of Japan, His Excellency, Shigeru Nakamura, Secretary General of the Ministry of International Trade & Industry (MITI), Datuk Dr. Rebecca Fatima Sta Maria as well as executives from NEC Corporation, including Senior Vice-President, Mr. Manabu Kinoshita, Associate Senior Vice-Presidents, Mr. Chikara Ishii and Mr. Toshiya Matsuki, who is also the CEO of NEC Asia Pacific.

The NEC solutions showcase featured some of NEC’s retail and business solutions through the set-up of booths demonstrating a restaurant, boutique, meeting room, server room and smart energy room.

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NEC is now seeking to standardize retail solutions to promote its expertise in system planning, development, operation and maintenance on a global scale through the RBSC.

The RBSC will also help to formulate regional strategy and support sales, technological issues and human resource development, while working in cooperation with with NEC’s Southeast Asian affiliates, including those in Malaysia, Indonesia and Thailand, in order to expand NEC’s services throughout a wide range of retail businesses.

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