Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Bosch predicts demand for automotive electronics to double in the next five years

- Advertisement -
Dr Markus Hildenbrand, managing director, Bosch Automotive Electronics India Pvt Ltd

Bosch Automotive Electronics has been the first company to submit an application under the Modified Special Incentive Package Scheme (M-SIPS), entailing an investment of about Rs 5.5 billion in automotive electronics by expanding its facilities in Bengaluru. Under M-SIPS, the government will provide subsidy for investments in capital expenditure with a limit of 20 per cent for investments in special economic zones (SEZ) and 25 per cent in non-SEZs.

Under M-SIPS, investors will get a reimbursement of countervailing duties and excise for the capital equipment needed for units set up outside a SEZ.

The incentives will be given for investments made in a project within a period of 10 years from the date of its approval.

- Advertisement -

In a conversation with Srabani Sen of Electronics Bazaar, Dr Markus Hildenbrand, managing director, Bosch Automotive Electronics India Pvt Ltd, elaborates on the company making the first application under M-SIPS, and its efforts to gear up for the demand that is going to be created in the next five years.

EB: Could you please elaborate on Bosch’s application under M-SIPS?

M-SIPS is supporting electronics manufacturing in India. In the sector of automotive electronics, we have proposed to install infrastructure that will enable us to cope with the demands in the market. This infrastructure will come up in our existing facility at Naganathapura plant off the Bengaluru-Hosur highway. Basically, we are adding new products and components to our production environment, and also expanding capacity for certain products. In the expanded facility, we will mainly produce electronics auto parts that we also make in other countries. These products and components will cater to the local needs and are for various automotive applications in cars.

EB: For this kind of initiative, what incentives are you getting from the Indian government?

We have applied for incentives from the government to address the market demand efficiently, keeping the quality of all our products intact.

The government’s move to boost electronics manufacturing is expected to create a domestic electronics manufacturing ecosystem and to fill the gap between domestic demand and supply in electronics goods. With government incentives, we would like to mainly shape the manufacturing infrastructure, build up competence in the ecosystem, create more jobs and develop skilled manpower. We plan to shape the ecosystem and make efforts towards increasing the size of the market. We are preparing to cope with the increasing demand for automotive electronics in the next five years.

EB: With the Indian government initiatives to boost electronics manufacturing and M-SIPS in place, what potential do you see for electronics manufacturing in the next five years?

The demand for electronics is already there in the market. The consumption of electronics goods in India has skyrocketed over the last decade. However, most of the electronics goods sold in India are currently imported.

More than 60 per cent of those buying from our original equipment manufacturers (OEMs) are first time buyers. This demand is coming mainly from the young generation which is educated and wants more electronics in all their products. They are ready to buy but the supply from the industry should also be steady and so we are working hard on that aspect. This is where M-SIPS is a support in terms of boosting local supplies and keeping these products affordable, since otherwise, they will have to be imported. So, we support India; this is our initiative to keep imports down to a certain extent by increasing local production and, as a result, contributing to India’s GDP. Second, whatever we do, it increases the capability of the workers, engineers and the management, over a period of time.

So M-SIPS enables us to add to the manufacturing environment and get prepared for the huge demand that will come up in the next five years. The demand will almost double in the next five years.

EB: With China being a manufacturing hub for electronics, what made Bosch choose India over it?

Currently, we hear that Chinese sourcing is increasing in cost; so India still has a cost advantage, in terms of wages. Most importantly, the ideas are coming from the Indian engineers sitting in India. So why should one go to a third country when we can contribute to the manufacturing ecosystem here where the ideas and innovations are being generated. If we keep the innovators, designers and engineers together with manufacturing, it will give us a competitive advantage. The customers also get the advantage as they will not have to bear the extra cost on transport and freight charges.

EB: Do you face any kind of limitations in doing business in India?

In my experience from 2008-2013 in India, I have not faced any such major limitations. In fact, I am quite excited about the opportunities and potential India is sitting on. Especially now, with M-SIPs in place, we can see a signal from the government in terms of dedication and speed. In a very short span of time the government has come up with major schemes and policies to boost indigenous electronics manufacturing. But certainly the investments have to come from the companies, as without investment, there will be no funding and no subsidies. So those who want to start and put their efforts into the country, will get their pay-back.

EB: Any suggestions that you would like to give to the Indian manufacturers?

Every country has its own capabilities and uniqueness. Bosch has come to India for a long term relationship. We are here to learn from India. A lot of ideas come from India, which we Germans would like to understand. However, Indians and Germans have the synergy in terms of the experience and legacy that Indian and Germans have in electronics and technology, and how to make products with local ideas. I think, we should work together until success is achieved and success does not come suddenly. Hence we need to overcome the challenges, and keep things going and look forward to long term achievements rather than quick successes.

- Advertisement -

Most Popular Articles

Applied Materials, Absolics, ASU Win $100M Each For Packaging Innovation

0
To advance semiconductor packaging, boosting AI and tech innovation, the U.S. government has awarded up to $100 million each to Applied Materials, Absolics, and...

Vingroup Unveils VinRobotics For AI And Automation Advances

0
VinRobotics, boasting a charter capital of VND 1,000 billion, will concentrate on crafting intelligent robotic products and solutions aimed at boosting production efficiency. These...

India’s Mobile Export Boom Pushes For Airport Infrastructure Overhaul

0
New airports to keep up with India's mobile export surge? To meet $180 billion target by 2030, manufacturers are urging upgraded and expanded cargo...

Ather Energy Introduces ‘Eight70 Warranty’ For EV Scooter Batteries

0
The Eight70 Warranty provides protection for either eight years or 80,000 kilometres, depending on which limit is reached first. Electric two-wheeler manufacturer Ather Energy introduced...

India To Offer $5B Incentives For Electronics Manufacturing

0
Eyeing to reduce Chinese imports and powering its $500 billion industry goal, India plans to offer up to $5 billion in incentives to boost...

“We Bring Intelligence Early On Into The Design Cycle” – Michel Van Cotthem VP...

0
With a solution embedding intelligence early in the design-to-source lifecycle, Supplyframe aims to leverage India’s electronics manufacturing boom. At IEW 2024, Michel Van Cotthem...
Vijai Karthick Selvam, Director of Teqtis

“We Do Everything From The Initial Concept To The Final Box Build” – Vijai...

0
Why are testing and R&D essential to combat printed circuit board manufacturing challenges? Speaking to EFY's Nitisha Dubey, Vijai Karthick Selvam, Director of Teqtis,...
Abhishek Malik, Executive Director, Calcom Vision Ltd

“India’s Electronics Sector Is Growing Rapidly, Making This The Decade For Investors To Engage”...

0
From the complexities of manufacturing and sourcing components to testing processes that drive innovation, know all the exciting dynamics shaping this ever-evolving industry in...
Sunit Kapur, CEO of Epsilon

“Epsilon Leads With Low-Carbon Graphite Manufacturing, Outpaces Chinese Competitors” – Sunit Kapur, CEO of...

0
Are LFP cathodes and silicon-graphite anodes the best for cost efficiency in EV batteries? Sunit Kapur, CEO of Epsilon Advanced Materials, discusses this with...
John W. Mitchell, President and CEO, IPC

“India’s Core Focus On 5G, IoT, AI Fosters Need For Advanced Electronics,Components, And Semiconductors”...

0
Will Industry 4.0 supercharge India’s progress in semiconductor and electronics manufacturing? IPC President and CEO John W. Mitchell shared more strategies on the country’s...

HKTDC Electronics Fair Sparks Innovation, 60,000+ Participants!

0
Showcasing cutting-edge tech, global innovation, and booming markets for the future of electronics, HKTDC’s Hong Kong Electronics Fair and electronicAsia drew 60,000+ professionals. Last month,...
Applied Materials Representational Image

Applied Materials Selects Six Startups For Deep-Tech Accelerator Programme

0
The selected deep-tech startups will be evaluated for investment by Applied Ventures and potential collaboration opportunities with Applied Materials. In collaboration with the company's India...

Space tech Startup Akash Secures $68M CHIPS Funding

0
Eyeing to power into AI, EVs, and more high-tech industries, Akash Systems lands $68 million CHIPS grant to boost its cooling tech facility, generating...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...

Industry's Buzz

Applied Materials, Absolics, ASU Win $100M Each For Packaging Innovation

0
To advance semiconductor packaging, boosting AI and tech innovation, the U.S. government has awarded up to $100 million each to Applied Materials, Absolics, and...

Vingroup Unveils VinRobotics For AI And Automation Advances

0
VinRobotics, boasting a charter capital of VND 1,000 billion, will concentrate on crafting intelligent robotic products and solutions aimed at boosting production efficiency. These...

India’s Mobile Export Boom Pushes For Airport Infrastructure Overhaul

0
New airports to keep up with India's mobile export surge? To meet $180 billion target by 2030, manufacturers are urging upgraded and expanded cargo...

Ather Energy Introduces ‘Eight70 Warranty’ For EV Scooter Batteries

0
The Eight70 Warranty provides protection for either eight years or 80,000 kilometres, depending on which limit is reached first. Electric two-wheeler manufacturer Ather Energy introduced...

India To Offer $5B Incentives For Electronics Manufacturing

0
Eyeing to reduce Chinese imports and powering its $500 billion industry goal, India plans to offer up to $5 billion in incentives to boost...

Learn From Leaders

“We Bring Intelligence Early On Into The Design Cycle” – Michel Van Cotthem VP...

0
With a solution embedding intelligence early in the design-to-source lifecycle, Supplyframe aims to leverage India’s electronics manufacturing boom. At IEW 2024, Michel Van Cotthem...
Vijai Karthick Selvam, Director of Teqtis

“We Do Everything From The Initial Concept To The Final Box Build” – Vijai...

0
Why are testing and R&D essential to combat printed circuit board manufacturing challenges? Speaking to EFY's Nitisha Dubey, Vijai Karthick Selvam, Director of Teqtis,...
Abhishek Malik, Executive Director, Calcom Vision Ltd

“India’s Electronics Sector Is Growing Rapidly, Making This The Decade For Investors To Engage”...

0
From the complexities of manufacturing and sourcing components to testing processes that drive innovation, know all the exciting dynamics shaping this ever-evolving industry in...
Sunit Kapur, CEO of Epsilon

“Epsilon Leads With Low-Carbon Graphite Manufacturing, Outpaces Chinese Competitors” – Sunit Kapur, CEO of...

0
Are LFP cathodes and silicon-graphite anodes the best for cost efficiency in EV batteries? Sunit Kapur, CEO of Epsilon Advanced Materials, discusses this with...
John W. Mitchell, President and CEO, IPC

“India’s Core Focus On 5G, IoT, AI Fosters Need For Advanced Electronics,Components, And Semiconductors”...

0
Will Industry 4.0 supercharge India’s progress in semiconductor and electronics manufacturing? IPC President and CEO John W. Mitchell shared more strategies on the country’s...

Startups

HKTDC Electronics Fair Sparks Innovation, 60,000+ Participants!

0
Showcasing cutting-edge tech, global innovation, and booming markets for the future of electronics, HKTDC’s Hong Kong Electronics Fair and electronicAsia drew 60,000+ professionals. Last month,...
Applied Materials Representational Image

Applied Materials Selects Six Startups For Deep-Tech Accelerator Programme

0
The selected deep-tech startups will be evaluated for investment by Applied Ventures and potential collaboration opportunities with Applied Materials. In collaboration with the company's India...

Space tech Startup Akash Secures $68M CHIPS Funding

0
Eyeing to power into AI, EVs, and more high-tech industries, Akash Systems lands $68 million CHIPS grant to boost its cooling tech facility, generating...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...