Windsor EV is set to become a part of the lineup in September.
MG is strategically aiming to boost the localisation of its electric vehicle (EV) lineup in the coming years, underscoring its commitment to enhancing domestic production capabilities. The lineup currently features the entry-level two-door Comet EV and the more advanced ZS EV, which occupies a higher position in the D-segment. Positioned to bridge the gap between these two models is the upcoming Windsor EV.
At present, the localisation rate for the Comet stands at approximately 40%, a figure matched by the ZS EV. The Windsor EV, however, will start with a localization rate of just over 20%, with ambitious plans to elevate this to 80% over time. A significant boost to these efforts is anticipated through a partnership with JSW, which recently acquired a stake in MG. JSW is in the process of establishing a battery manufacturing facility in Naraj, near Cuttack, Orissa. This initiative is expected to significantly enhance MG’s localization efforts by supplying batteries and related components.
This partnership is particularly fortunate for MG, which had previously faced challenging circumstances. With JSW’s support, MG not only gains crucial financial backing but also secures a local supply of batteries, a key component in the EV industry. However, MG is not alone in this endeavour; it faces stiff competition from other major automakers like Maruti Suzuki and Tata, both of which are also advancing their battery manufacturing capabilities in Gujarat. These facilities aim to cater to both the domestic and international markets, highlighting India’s growing strategic importance in the global battery production landscape.
