Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

DigiKey Renews Logo and Brand Name To Reflect Company’s Evolution

- Advertisement -

Debuted at the EDS Leadership Summit in Las Vegas, the new look will roll out throughout 2023

Globally leading electronic components distributor, DigiKey Electronics recently announced an update to its brand system including a refreshed logo, updated colour palette and typeface, tagline, simplified name and updated brand voice. The company believes that the updated logo and brand system is an evolution of its historic look that allows for design flexibility across digital platforms while reinforcing an engineered feel in a more modern, timeless way. The new elements were launched during the EDS Leadership Summit held in Las Vegas.

The press release stated that the refreshed brand identity was designed to emphasize progress and connection with suppliers and customers while reflecting DigiKey’s digital-first, forward-looking perspective.

- Advertisement -

To better reflect its “deep technical product and digital solutions portfolio”, the brand update also features a simplified company name (earlier, Digi-Key).

The president of DigiKey, Dave Doherty remarked, “For 50 years, DigiKey’s focus has centred on accelerating progress for every engineer, designer and builder. Our updated look and feel reflects that inspirational progress, our leadership position in the industry and our commitment to digital experiences and solutions that move goods and ideas forward.”

DigiKey said that it partnered with a creative consultancy called Lippincott to renew its iconic elements while conveying modernity. Senior partner-brand strategy at Lippincott, Tim Cunningham said, “Our design work on DigiKey’s brand refresh combined its legacy of success with the vision for future opportunities and growth. The new brand system supports the core business and creates paths for bolder moves within an innovative industry.”

Last month, the company celebrated its 50th year in business.

US-based DigiKey Electronics is a global innovator in the distribution of electronic components and automation products. 1972-born Digi-Key claims to provide over 14.9 million components from around 2,400 quality name-brand manufacturers with a range of products in stock and available for immediate shipment.


 

- Advertisement -

Most Popular Articles

Applied Materials, Absolics, ASU Win $100M Each For Packaging Innovation

0
To advance semiconductor packaging, boosting AI and tech innovation, the U.S. government has awarded up to $100 million each to Applied Materials, Absolics, and...

Vingroup Unveils VinRobotics For AI And Automation Advances

0
VinRobotics, boasting a charter capital of VND 1,000 billion, will concentrate on crafting intelligent robotic products and solutions aimed at boosting production efficiency. These...

India’s Mobile Export Boom Pushes For Airport Infrastructure Overhaul

0
New airports to keep up with India's mobile export surge? To meet $180 billion target by 2030, manufacturers are urging upgraded and expanded cargo...

Ather Energy Introduces ‘Eight70 Warranty’ For EV Scooter Batteries

0
The Eight70 Warranty provides protection for either eight years or 80,000 kilometres, depending on which limit is reached first. Electric two-wheeler manufacturer Ather Energy introduced...

India To Offer $5B Incentives For Electronics Manufacturing

0
Eyeing to reduce Chinese imports and powering its $500 billion industry goal, India plans to offer up to $5 billion in incentives to boost...

“We Bring Intelligence Early On Into The Design Cycle” – Michel Van Cotthem VP...

0
With a solution embedding intelligence early in the design-to-source lifecycle, Supplyframe aims to leverage India’s electronics manufacturing boom. At IEW 2024, Michel Van Cotthem...
Vijai Karthick Selvam, Director of Teqtis

“We Do Everything From The Initial Concept To The Final Box Build” – Vijai...

0
Why are testing and R&D essential to combat printed circuit board manufacturing challenges? Speaking to EFY's Nitisha Dubey, Vijai Karthick Selvam, Director of Teqtis,...
Abhishek Malik, Executive Director, Calcom Vision Ltd

“India’s Electronics Sector Is Growing Rapidly, Making This The Decade For Investors To Engage”...

0
From the complexities of manufacturing and sourcing components to testing processes that drive innovation, know all the exciting dynamics shaping this ever-evolving industry in...
Sunit Kapur, CEO of Epsilon

“Epsilon Leads With Low-Carbon Graphite Manufacturing, Outpaces Chinese Competitors” – Sunit Kapur, CEO of...

0
Are LFP cathodes and silicon-graphite anodes the best for cost efficiency in EV batteries? Sunit Kapur, CEO of Epsilon Advanced Materials, discusses this with...
John W. Mitchell, President and CEO, IPC

“India’s Core Focus On 5G, IoT, AI Fosters Need For Advanced Electronics,Components, And Semiconductors”...

0
Will Industry 4.0 supercharge India’s progress in semiconductor and electronics manufacturing? IPC President and CEO John W. Mitchell shared more strategies on the country’s...

HKTDC Electronics Fair Sparks Innovation, 60,000+ Participants!

0
Showcasing cutting-edge tech, global innovation, and booming markets for the future of electronics, HKTDC’s Hong Kong Electronics Fair and electronicAsia drew 60,000+ professionals. Last month,...
Applied Materials Representational Image

Applied Materials Selects Six Startups For Deep-Tech Accelerator Programme

0
The selected deep-tech startups will be evaluated for investment by Applied Ventures and potential collaboration opportunities with Applied Materials. In collaboration with the company's India...

Space tech Startup Akash Secures $68M CHIPS Funding

0
Eyeing to power into AI, EVs, and more high-tech industries, Akash Systems lands $68 million CHIPS grant to boost its cooling tech facility, generating...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...

Industry's Buzz

Applied Materials, Absolics, ASU Win $100M Each For Packaging Innovation

0
To advance semiconductor packaging, boosting AI and tech innovation, the U.S. government has awarded up to $100 million each to Applied Materials, Absolics, and...

Vingroup Unveils VinRobotics For AI And Automation Advances

0
VinRobotics, boasting a charter capital of VND 1,000 billion, will concentrate on crafting intelligent robotic products and solutions aimed at boosting production efficiency. These...

India’s Mobile Export Boom Pushes For Airport Infrastructure Overhaul

0
New airports to keep up with India's mobile export surge? To meet $180 billion target by 2030, manufacturers are urging upgraded and expanded cargo...

Ather Energy Introduces ‘Eight70 Warranty’ For EV Scooter Batteries

0
The Eight70 Warranty provides protection for either eight years or 80,000 kilometres, depending on which limit is reached first. Electric two-wheeler manufacturer Ather Energy introduced...

India To Offer $5B Incentives For Electronics Manufacturing

0
Eyeing to reduce Chinese imports and powering its $500 billion industry goal, India plans to offer up to $5 billion in incentives to boost...

Learn From Leaders

“We Bring Intelligence Early On Into The Design Cycle” – Michel Van Cotthem VP...

0
With a solution embedding intelligence early in the design-to-source lifecycle, Supplyframe aims to leverage India’s electronics manufacturing boom. At IEW 2024, Michel Van Cotthem...
Vijai Karthick Selvam, Director of Teqtis

“We Do Everything From The Initial Concept To The Final Box Build” – Vijai...

0
Why are testing and R&D essential to combat printed circuit board manufacturing challenges? Speaking to EFY's Nitisha Dubey, Vijai Karthick Selvam, Director of Teqtis,...
Abhishek Malik, Executive Director, Calcom Vision Ltd

“India’s Electronics Sector Is Growing Rapidly, Making This The Decade For Investors To Engage”...

0
From the complexities of manufacturing and sourcing components to testing processes that drive innovation, know all the exciting dynamics shaping this ever-evolving industry in...
Sunit Kapur, CEO of Epsilon

“Epsilon Leads With Low-Carbon Graphite Manufacturing, Outpaces Chinese Competitors” – Sunit Kapur, CEO of...

0
Are LFP cathodes and silicon-graphite anodes the best for cost efficiency in EV batteries? Sunit Kapur, CEO of Epsilon Advanced Materials, discusses this with...
John W. Mitchell, President and CEO, IPC

“India’s Core Focus On 5G, IoT, AI Fosters Need For Advanced Electronics,Components, And Semiconductors”...

0
Will Industry 4.0 supercharge India’s progress in semiconductor and electronics manufacturing? IPC President and CEO John W. Mitchell shared more strategies on the country’s...

Startups

HKTDC Electronics Fair Sparks Innovation, 60,000+ Participants!

0
Showcasing cutting-edge tech, global innovation, and booming markets for the future of electronics, HKTDC’s Hong Kong Electronics Fair and electronicAsia drew 60,000+ professionals. Last month,...
Applied Materials Representational Image

Applied Materials Selects Six Startups For Deep-Tech Accelerator Programme

0
The selected deep-tech startups will be evaluated for investment by Applied Ventures and potential collaboration opportunities with Applied Materials. In collaboration with the company's India...

Space tech Startup Akash Secures $68M CHIPS Funding

0
Eyeing to power into AI, EVs, and more high-tech industries, Akash Systems lands $68 million CHIPS grant to boost its cooling tech facility, generating...

Wireless Light-Based Communication With Velmenni’s Technology

0
Velmenni is at the forefront of wireless communication innovation with its pioneering light-based technologies, Li-Fi and LC Link. Founded by Deepak Solanki in October 2014...

Harnessing AI Technology For Efficient Pest Management

0
AI-Genix, an agri-tech startup, is transforming pest management for farmers through advanced AI-enabled systems that precisely target harmful pests. In an industry where pesticides and...